K-pop isn’t just about music anymore—it’s a global phenomenon blending fashion, visuals, and star power. Many idols are not only dominating music charts but also setting trends as models and brand ambassadors. Here are some of the hottest K-pop idols who are taking over the fashion world in 2025:
1. Jennie (BLACKPINK)
Still reigning as the queen of K-pop fashion, Jennie continues to front campaigns for Chanel, Calvin Klein, and various luxury brands. Her confident style and edgy visuals make her one of the most in-demand K-pop models globally.
2. Hanni (NewJeans)
Hanni’s fresh, youthful energy has captivated brands like Gucci and Dior. With NewJeans’ rise in popularity, she’s becoming a major face in the Gen Z fashion scene.
3. Taeyong (NCT)
Known for his sharp features and bold fashion choices, Taeyong effortlessly blends streetwear and high fashion. His modeling work with Balmain and Givenchy has solidified his image as a style icon.
4. Karina (aespa)
Karina’s futuristic aura and stunning visuals make her perfect for avant-garde and luxury brands. She’s worked with Prada, YSL Beauty, and continues to lead aespa into fashion-forward campaigns.
5. Jeno (NCT Dream)
With his sculpted features and cool charisma, Jeno is gaining momentum as a male model, landing covers and working with brands like Ferragamo and Loewe.
6. Sullyoon (NMIXX)
A rising visual queen, Sullyoon is getting attention from luxury and K-beauty brands alike. Her delicate looks and elegant aura are making her one of the top new modeling faces in K-pop.
7. V (BTS)
Though BTS is on a break, V remains a global fashion powerhouse. His ambassador roles with Celine and Cartier, combined with his cinematic looks, keep him at the top of the modeling game.
8. Wonyoung (IVE)
Wonyoung’s tall frame and graceful visuals have made her a favorite among luxury and skincare brands. From Miu Miu to Innisfree, she’s everywhere in 2025.
These K-pop idols aren’t just making music—they’re shaping beauty standards, redefining fashion trends, and taking over the global modeling scene one campaign at a time.